Case Study

Spectacles Pitch

Pitched to Snapchat Spectacles AR glasses a way to reach general audiences through holiday events

This pitch imagined how Snapchat Spectacles could reach broader audiences by tying AR experiences to holiday events. The concept leaned into seasonal family spectacles, like christmas light shows and halloween haunted houses.

The work connected immersive technology to familiar cultural moments. I pushed for a narrative that would make AR feel more approachable, especially since it's enhancing trusted experiences rather than replacing them.