Case Study

Nike Pitch

A pitch to Nike about how they can advocate for the mental health of people ages 14–20

This pitch proposed a Nike campaign focused on advocating for the mental health of teenagers and young adults between 14 and 20. The work explored how nike could use in person installations to inspire people to go outside and be active.

My team and I worked together to come up with our tagline of "Let's Do It" as a nod to the "Just Do It" campaign, though changing it to be about togetherness instead. The project pushed me to think about social impact messaging.