Case Study

Charm

An AR app to help people find connections in the real world

Charm replaces endless scrolling feeds with location-aware "post-keychains" that only appear when you're physically near someone..

The concept is that each person curates a small set of posts into a "post-keychain". Eventually, these would appear in AR only when physically near someone. The goal is to give people a meaningful first impression exactly how they want it.

Overview

Pitched an AR, social design, and speculative product thinking.

Role

Conducted market-research interviews to validate the product, found customer persona, assisted in designing pitch deck and pro

Charm project slide